MSV 2021 will show innovation for the industry of the future
The gates of the MSV International Engineering Fair will reopen in September this year. The key topics will be the digitization of industry and attention will also be paid to 3D printing, which is currently experiencing a significant increase. Innovative industrial technologies will be on display from 8 to 12 November 2021 at the Brno Exhibition Center.
The gates of the MSV International Engineering Fair will reopen in September this year. The main topics will be the digitization of industry and attention will also be paid to 3D printing, which is currently experiencing a significant increase. Innovative industrial technologies will be on display from 8 to 12 November 2021 at the Brno Exhibition Center.
Solutions for the industry of the future
In the past year, the introduction of digital technologies into industrial practice has accelerated significantly. "The latest services and products in the field of business digitization will be on display in the special Digital Factory 2.0 exhibition, which will be presented at MSV for the second time. Prototypes of smart autonomous machines will be presented here with regard to the connections related to the corporate environment," said Michalis Busios, director of MSV. Those interested will also know the principles of cooperation between employees and artificial intelligence and will be able to get acquainted with the possibilities of using blockchain. There will also be a digital stage, which will offer space for discussion, including online transmission. The second year of the international conference will also take place, focusing on the issue of managing the digital transformation of the company and the subsequent digital interconnection of companies leading to increased efficiency. The dialogue will be led by Czech and foreign experts.
3D printing and investment opportunities
This year's MSV will focus on the current topic of 3D printing. "Companies operating in this field helped fundamentally in times of lack of protective equipment, which we would like to emphasize at the fair," added Busios. The space will also be dedicated to the presentation of start-ups. These are the engine of innovation and at the same time interesting investment opportunities. The traditional MSV Gold Medal competition for the best exhibits will also take place. During the fair, an extensive accompanying program is being prepared in response to current topics in the industry.
Transport, logistics and circular economics
In parallel with MSV, the Transport and Logistics and Envitech trade fairs will take place this year. Thus, the branch structure of odd years will be preserved. The first of a pair of trade fairs will focus on innovations in the field of automation and digitization in the field of logistics. Companies offering specialized software and IT solutions for logistics will once again present themselves. The main topic of the Envitech trade fair will be circular economics, or the system of reusing materials that we keep in circulation for as long as possible. This issue is one of the priorities of sustainable development in the European Union and consists primarily in the responsible management of resources and optimization of production processes.
Personal contact is the foundation of a successful business
The loss of personal contacts during the pandemic confirmed that trade fairs are not only indispensable for industry. The business and marketing importance of MSV was also demonstrated by a survey among exhibitors who perceive the engineering fair as a company-important presentation enabling effective personal meetings with existing and new customers and partners. " We perceive a significant demand from companies for the fair, the exhibitors want to meet in person again. It turns out that virtual events cannot replace a physical fair that is based on emotions and building personal bonds. Online tools can only function as a supplement that will make the physical visit to the fair more efficient. We are trying to work, for example, on the development of our online catalog, which will enable a better presentation of companies and their exhibits before the very beginning of the fair," said Busios.
Present yourself at MSV 2021
The MSV International Engineering Fair will be important for the restart of the economy and industry. It is the most important industrial fair in Central Europe. The majority of visitors are professionals, with 80% of visitors deciding or co-deciding on investments and purchases in companies. The regular deadline for applications for exhibitors is 31 August 2020. In addition, this year the conditions for participation have been adjusted to minimize the risks associated with the current situation for exhibitors.