Fashion in Brno celebrates 50!
STYL and KABO fashion fairs have been held for 25 years, and the jubilee will be celebrated from 19 to 21 August, with 780 clothing, textiles, footwear and leather brands. The Czech manufacturers, whose goods are ever more in demand, will be represented by 75 firms. Sixty-two companies will bring their collections to Brno for the very first time. As expected, more than five thousand professional visitors, i.e. mainly traders and buyers, will come to look at them. This time, their attention will be focused on collections for spring and summer 2018.
The STYL trade fair traditionally occupies the largest Hall P, where 158 exhibitors from 13 countries will offer 447 collections of women’s, men's and children's clothing, leisure fashion, clothes, accessories and costume jewellery. Exhibitors of footwear and leather goods will welcome visitors in the neighbouring Hall V. At the KABO fair, 95 exhibitors from 11 countries will present collections and models of 333 brands.
For over 25 years, STYL and KABO have helped launch a long line of well-known and established brands. Some of them went on their way, but many companies remained faithful to the trade fairs, and the presentation in Brno became a firm part of their business strategy. The most loyal exhibitors, who have not missed almost any of the 50 previous years, will be given a special award from the organizers. The STYL trade fair there will feature three such Czech companies: Lamido, producer of nightwear, pyjamas and functional linen; producer of men's and women's clothing H&D Prostějov, and MODĚVA clothing company from Konice, a brand famous for their elegant women's coats. The most faithful exhibitors at KABO include PROTETIKA, a Slovak manufacturer of healthy and orthopaedic footwear; the distributor of the Swiss shoe brand RIEKER Bohemia and ANEKTA, a wholesale merchant of leather goods.
The round jubilee at the Brno trade centre will include congratulations by the stars of Czech and Slovak clothing design. Many designers of renowned names have begun their successful career at this very event and this year they are returning with a collection for the retail network. The E.daniely brand or the designer duo Eva Janoušková and Daniela Flejšarová will bring a new collection in fresh spring colours and with cuts flattering the female figure. Lada Vyvialová with her brand LADA fashion focuses on innovative, highly functional materials with a health benefit for the user. Thanks to their silver content, LADA models have antibacterial effects and a UV filter coating that protects the skin.
A special tribute to the fashion fairs and domestic design will be presented at the Sunday fashion show. Czech and Slovak designers who have been featured in the form of a stand or a competition collection at the STYL and KABO fairs in the last 25 years will be presented here, each of them will show two models created specifically for this evening. The participants will include Liběna Rochová, Klára Nademlýnská, Marcel Holubec, Denisa Nová, Lada Vyvialová, Miro Sabo and others. The peak of the show will be the presentation of the current ladies and men's 2017-2018 prêt-à-porter collection by the fashion icon Vivienne Westwood. This collection will be presented in the Czech Republic for the first time.
This year’s innovation, lecture rooms right next to exhibition stands, means that interesting information will be all within reach. Daniel Šmíd, a clothing and tact advisor will reveal the secret of how to communicate through one’s clothing in two Saturday lectures in both halls. Not only bikini and burkini, but swim and beach fashion trends in general will be showcased by Martin Kárych from ALTRA on Saturday in Hall P. Trends in women's and men's fashion will be presented by Dutch expert Ellen Haeser on Sunday. Her seminar, linked with a commented fashion show, will take place on the catwalk in Hall P at 2 p.m. On Monday, a Czech-Saxon Textile Forum is being prepared for the traders. There are also two traditional ceremonies planned in the programme. On Saturday at 3 p.m., Czech Quality, Comfort Shoes and Giraffe certificates will be handed to manufacturers and suppliers of health-conscious footwear. On Sunday, there is a ceremony announcing the results of the 11th year of the young shoes and leather haberdashery designers’ competition for the Jan Pivečka Foundation Award.
Fashion shows of exhibitors’ new collections will take place on the catwalk in Hall P at the usual times. STYL SHOW women's and men's fashion shows will always take place at 10.30 and 13.30 with a collection of the following brands: B.YOUNG, BETTY.M, E-DANIELY, MODE, SURI FREY, RINASCIMENTO, TRAMONTANA and WAJPUNA. In the LINGERIE SHOW with lingerie, nightwear and hosiery at 11.30, we can look forward to the brands CONTE ELEGANT, JOCKEY, LISCA, PLEAS, SASSA, WADIMA and WERSO. These will be followed at 11.45 by a BEACHWEAR SHOW with swimwear, beachwear and accessories from BUGATTI, JOCKEY, LISCA and SCHIESSER.
Orientation in individual halls will be facilitated by the traditional COMPANIES and BRANDS MAP, printed for visitors and distributed at the entrance to the Exhibition Centre or at the ticket counters. Throughout the fashion fairs, entry to the premises is possible only on the basis of compulsory registration or pre-registration. The venues of the fairs, Halls P and V, are located in the western part of the trade fair grounds. Visitors can use the Main Entrance, Entrance through Hall E and Hall P Entrance. For easier movement throughout the Exhibition Centre there are the FREE STYL-KABO busses, with frequent intervals according to a specified timetable. STYL-KABO busses can also be used by visitors who come to the fairs by public transport or by car, parked in the covered EXPOPARKING parking house, situated directly by Gate 4 opposite the Hall E. Furthermore, car passengers can use a large parking lot near Hall P by Gates 8 or 9) and another parking lot by the entrance to Hall V (entry through Gate 4).