Already a year ago, organisers of STYL decided to meet the growing interest in fabrics, haberdashery and other subcontracts required for the final production of clothing. This trend is related to the return of production of higher quality goods to Europe.
Fresh Fashion, a selection of original young fashion first opened at the STYL fair in August 2013. It was then a step into the unknown, but it turned out that small companies with genuine Czech products fill a niche in our standard fashion market. The response of trade fair visitors was so positive that the Fresh Fashion Zone returned to the Brno Exhibition Centre in February - six months earlier than originally planned.
Brno fashion fairs have been succeeding in reaching out to new groups of exhibitors and visitors on a long-term basis. In addition to presentations of young independent portfolios in the Fresh Fashion project, the textiles and haberdashery section will again be presented in August. Completely new themes such as shop decorations or handmade products are planned for the future.
On Saturday, 29 March, the charming Gabriela Franková became the winner of the 10th edition of the Czech Miss contest. The second place and a Czech Miss World title was taken by Tereza Skoumalová. Just a few weeks before that they also impressed the participants of the February STYL fair, as models showcasing a collection of women's fashion for autumn - winter 2014.
The 43rd trade fairs STYL and KABO prove the stabilization of the fashion industry as well as an improving situation in retail. In between the years the number of presented brands has risen and thirty companies had their exhibition premiere at this trade fair. The biggest B2B gathering of textile, fashion, footwear, and leatherwear industry for the Czech and Slovak market attracted more than five thousand trade visitors, businessmen, and buyers. The collections presented were mainly fashion collections for the autumn and winter of 2014/2015.
Today at 9 o’clock the gates of the Brno Exhibition Centre were opened. The pavilions P and F have just started hosting the 43rd International Fashion Trade Fairs STYL and KABO, where more than 550 fashion, footwear, and leatherwear brands from seventeen countries are presenting themselves. The catwalks have come alive as well.
STYL and KABO fairs at the Brno Exhibition Centre have been held two times a year since 1993. From their inception they were a specialized B2B show of the fashion industry. The aim of the organizers has always been to create an optimal environment for business, presentation and international cooperation in these sectors. Many brands and fashion designers known and established today entered the fashion market here in Brno.
This year at the STYL fair, the Pleas company is celebrating their anniversary of 140 years from the start of textile and knitwork production in Havlíčkův Brod, but instead of looking over the shoulder into the past, the company shows the future of the field. New treatment technology LongLife prolongs the life of cotton knitworks so even after many washings, the products still look brand new.
She is 22 and she has been working in the fashion company of her parents since she was 17. Her designs stirred the water at the Jakarta Fashion Week in 2010 so much that the renowned television channel CNN asked to do an interview with her. Today, she presented her exclusive fashion collection at the STYL and KABO fairs in Brno. Her name is Dian Pelangi and she is one of the talented designers of the Muslim world who managed to draw the attention of American and European audiences, including the audience in Brno.
Oscar de la Renta, Emilio Pucci, Elie Saab… Every name is a pearl of the fashion world. Thanks to the cooperation with the Prague multi-brand boutique Obsession, visitors of the STYL fair were able to enjoy the current works of three renowned designers live in an exclusive fashion show prepared specially for this occasion. And it was something to see!