The 51st STYL and KABO trade fairs showed trends for the next season in the clothing, textile and footwear industries: the increasing power of bloggers and digital influencers, the demand for sustainable fashion, the invasion of new technologies, and letting the customers be a part of the business and development process. The expositions of 241 exhibitors from more than 18 countries introduced collections of almost 800 fashion brands. In the three days of the trade fair, the new collections attracted approximately five thousand professional visitors, traders and buyers.
We’re not a brand, we create stories, says Saray del Saz, a talented Spanish designer at the STYL trade fair
The talent from Madrid Saray del Saz came to Brno to introduce her unisex collection WELCOME TO UTOPIA. Her personal philosophy is that in fashion, there are no rules and no conventions. “When people buy one of my models, they are not buying just a piece of clothing – they are expressing their way of living. The lifestyle and uniqueness of each and every person is at the core of my work,” says Saray del Saz.
The traditional trade fair lecture delivered by the Dutch designer Ellen Haeser outlined a new business model for sustainable fashion. Shops can make money both from the constant innovations and modifications of their merchandise, and from the increasing demand for timeless values and pursuit of one’s unique style. Such a concept needs a vision the customers can identify with and which they will themselves want to promote, along with the support of quality service and new technologies.
Premieres of the next season collections, fashion trends presented by fashion experts, B2B meetings and exclusive shows. The STYL and KABO trade fairs have been serving the fashion industry twice a year for 25 years now. From 17 to 19 February, fashion for the autumn-winter season 2018/2019 will be centre stage and for the first time, fashion bloggers will be actively taking part in the event.
Premieres of collections ready for the next-season, trends presented by fashion experts, B2B meetings and exclusive shows. The STYL and KABO trade fairs have been serving the fashion industry twice a year for the last 25 years. In February, fashion for the autumn-winter season 2018/2019 will play the key role, and for the first time, fashion bloggers will be actively taking part.
Check out the latest clothing, shoes and handbags collections, walk a few steps, put on skates or skis and enjoy winter fun. This is exactly what your visit to the STYL and KABO fairs can look like. Along with them, the Olympic Festival is held in Hall Z.
The STYL and KABO trade fairs have been taking place in Brno for 25 years and their 50th edition showed that the Czech and Slovak market is still in need of these contractual fashion presentations. The good shape of the global economy and the growth of the textile, footwear, and leatherwear industries were reflected in a heightened interest in attendance. In total, there were 253 exhibitors from 15 countries and the number of brands present rose to 780. The new collections for Spring and Sumer 2018 attracted, according to first estimates, approximately five thousand professional visitors, mostly traders and buyers.
The traditional trade fair lecture delivered by the Dutch expert Ellen Haeser regarding the fashion trends for the next season had a nontraditional format. It laid out a global shift in perceiving fashion from seasonal trends towards timeless values.
This Saturday in Brno marked the beginning of the STYL and KABO fashion trade fairs, which include contractual fashion exhibitions in the pavilion P. As is tradition, the first visitors saw a display of women’s and men’s fashion at the STYL SHOW, followed with collections of underwear, nightwear, and lingerie at the LINGERIE SHOW, and swimsuits, beachwear and accessories at the BEACHWEAR SHOW. The opening video reminded us of the fact that the exhibitions take place in the year when the fashion trade fairs celebrate their 50th anniversary, and also introduced the main partners of the event – the companies Keenwell, GK Hair and CCC.
STYL and KABO fashion fairs have been held for 25 years, and the jubilee will be celebrated from 19 to 21 August, with 780 clothing, textiles, footwear and leather brands. The Czech manufacturers, whose goods are ever more in demand, will be represented by 75 firms.