Fresh Fashion Zone for the third time
Fresh Fashion, a selection of original young fashion first opened at the STYL fair in August 2013. It was then a step into the unknown, but it turned out that small companies with genuine Czech products fill a niche in our standard fashion market. The response of trade fair visitors was so positive that the Fresh Fashion Zone returned to the Brno Exhibition Centre in February - six months earlier than originally planned.
In August 2014, we will meet with independent fashion at the Brno fashion fairs for the third time and a record number of twelve exhibitors - young and creative Czech companies will be present. Their offer is again dominated by accessories, mainly leather goods and jewellery, but also clothing, printed stockings and a sheer novelty, original Czech wooden glasses.
Newly there will be, for example, a young fashion brand named Fraise. A small Czech company involved in the design and production of comfortable women's and children's clothing for example focuses on women's harem trousers, which are very comfortable and made from quality material. They offer both leisure pants, most often used in yoga, as well as stylish trousers with a lowered crotch. Everything is also available in children's sizes at no extra charge and custom-made trousers can be ordered from Fraise for customers for whom classic dress sizes are not suitable.
An author duo called Pipi Punk designs and produces hosiery with printing that is guaranteed to attract attention.
After their February premiere, Czech fashion brand Ritore returns to the Fresh Fashion Zone. They create unique leather belts and apparel for lovers of the minimalist style. This brand presents the work of young designers Emilie Swider and Ricardo Torini who are holders of several awards for clothing design.
Original bags, belts and leather fashion accessories are the domain of the company Kertag, while leather handbags and shoes will be presented by Kabelkový slon. In contrast, non-leather handbags and bags are the focus of the Smateria brand.
Arowana art is a brand of jewellery with motifs of art, while Tree of Love will present original "flower" jewellery. The Ilco brand has interesting jewellery and clocks made from unusual material - old vinyl records. Original Czech Zew wooden glasses made of different kinds of wood will definitely attract attention.
A traditional participant, the LoveMusic brand is a co-organiser of the Fresh Fashion Zone and will present visitors with their current range of young fashion, accessories and leather goods for the third time.