Fashion trade fairs showed new trends, the guests liked the novelty of the Visitors Club and the pavilions‘ new arrangement
The 52nd iteration of the STYL and KABO trade fairs offered a rich mixture of traditional brands, new exhibitors from 14 countries, designers‘ originals, as well as enticing fashion shows displaying collections of clothing, lingerie, and swimwear. The exhibitions of 209 companies and more than 500 fashion brands attracted approximately five thousand professional visitors, who could for the first time ever enter the STYL and KABO Visitors Club and make use of some of its many advantages. A half of the exhibitors consisted of manufacturers, a third of the companies present came to Brno from abroad. “The STYL and KABO trade fairs once again proved their worth. It’s a pleasure to know that we are the only contractual event of its kind in Central Europe,” said Jiří Kuliš, the CEO of Trade Fairs Brno Co.
La Manufacture invites visitors to the backstage of manufacturing swimwear, gives advice in regard to its proper care
The visitors of the STYL trade fair will have a unique opportunity to familiarize themselves with the nuts and bolts of swimwear production. They will find out why a high-quality product cannot be cheap and what are some of the things they should look for - from the viewpoint of the manufacturer, the trader, as well as the end user.
The 52nd STYL and KABO trade fairs have started – all hail the summer of fashion! As is tradition, today’s STYL SHOW featured ready-made garments as well as collections of the trade fairs’ exhibitors. The brands and manufacturers Ateliér Donát, TRAMONTANA, SANU BABU, MODĚVA in cooperation with Jana Berg, Lada Vyvialová, and E.daniely presented their works on the pavilion P’s catwalk, which has undergone a visual change since the last time – it has opened up to the pavilion itself.
Jeans with a "smart" mobile pocket that protects sperm from heat and electromagnetic radiation, reborn Argentinian national "paez" boots and other hot news are heading to the Czech market. They will be presented to traders at the 52nd STYL and KABO fashion fairs in Brno from 18 to 20 August. In recent years, the proportion of direct producers has grown, this time already accounting for half of the registered exhibitors.
New media partner of STYL and KABO trade fairs is Online magazine for Textiles, Clothing, Leather and Technology in Bulgaria.
Dear Exhibitors, we would like to draw your attention to the advantageous pricing conditions for participation in STYL-KABO fashion fairs in August 2018.
The 51st STYL and KABO trade fairs showed trends for the next season in the clothing, textile and footwear industries: the increasing power of bloggers and digital influencers, the demand for sustainable fashion, the invasion of new technologies, and letting the customers be a part of the business and development process. The expositions of 241 exhibitors from more than 18 countries introduced collections of almost 800 fashion brands. In the three days of the trade fair, the new collections attracted approximately five thousand professional visitors, traders and buyers.
We’re not a brand, we create stories, says Saray del Saz, a talented Spanish designer at the STYL trade fair
The talent from Madrid Saray del Saz came to Brno to introduce her unisex collection WELCOME TO UTOPIA. Her personal philosophy is that in fashion, there are no rules and no conventions. “When people buy one of my models, they are not buying just a piece of clothing – they are expressing their way of living. The lifestyle and uniqueness of each and every person is at the core of my work,” says Saray del Saz.
The traditional trade fair lecture delivered by the Dutch designer Ellen Haeser outlined a new business model for sustainable fashion. Shops can make money both from the constant innovations and modifications of their merchandise, and from the increasing demand for timeless values and pursuit of one’s unique style. Such a concept needs a vision the customers can identify with and which they will themselves want to promote, along with the support of quality service and new technologies.
Premieres of the next season collections, fashion trends presented by fashion experts, B2B meetings and exclusive shows. The STYL and KABO trade fairs have been serving the fashion industry twice a year for 25 years now. From 17 to 19 February, fashion for the autumn-winter season 2018/2019 will be centre stage and for the first time, fashion bloggers will be actively taking part in the event.