Preparation of the 44th fashion fairs culminates in Brno
From Sunday, 24 August to Tuesday, 26 August 2014, the Brno Exhibition Centre will belong to the latest fashion trends in clothing, textiles, footwear and accessories. Manufacturers and importers will present traders with collections prepared for spring and summer 2015, the fair will include attractive fashion shows and an expert accompanying programme. In addition to the traditionally presented sectors, new successful projects will reappear, such as a Fresh Fashion Zone dedicated to young, independent creation or special sections for textiles and haberdashery.
The STYL Fashion Fair has been held in Brno since 1993 always in February and August, showcasing new collections and trends in classic fashion, leisure fashion, children's and maternity fashion, lingerie and swimwear. In recent years, it regularly occupies the Hall P, the largest exhibition hall in Central Europe, and its range primarily addresses merchants and buyers from the Czech and Slovak retail network. Most of the exhibitors visit the STYL trade fair regularly twice a year to meet their customers. This year in August companies such as Anita Moravia, Donet, Etex, Favab, H&D, Jihočeská textilní, Jopess fashion, Lisca Moda, Manfred Hegler, Mileta, Modela, Pleas, Sanu Babu or Urban Group will be present. After the February premiere Ptak Moda from Lodz, Poland will also present themselves again - the largest clothing wholesaler in Central Europe, bringing together a range of 250 Polish manufacturers and designers.
Visitors can also see the new collections live, four times a day at contractual fashion shows in Hall P. There will also be two special fashion events. On Sunday 24 August there will be a show of Felina lingerie collection supplemented by Jablonec costume jewellery. On the second day of the fair, Monday 25 August, a fashion show of Czech designer Luděk Kellner titled WITHOUT A NAME will be held, presenting a collection of women's formal dresses. Each model is inspired by the material from which it is made. Part of the collection was made using prepared design and cut. Other models were born by arranging directly on a mannequin with immediate inspiration. Luděk Kellner is a graduate of the Textile College in Brno. In February 2012, he was with his collection “The Wave” in the finals of the Top Styl designer competition. A Live Gallery will again stand next to the catwalk, complemented by the popular chill-out zone with interesting snacks.
Introducing new brands
Every six months, dozens of new exhibitors from the Czech Republic and abroad appear at the STYL fair. Some want to expand to the Czech and Slovak fashion market and broaden their range with new brands, others return after a several years’ break. August 2014 will be no exception, and visitors can look forward to presentations of interesting novelties.
They can become familiar with a new brand called Capuccino, presented at STYL by the company will Fashion CZ, among others an exclusive dealer of the Eugen Klein brand for the Czech and Slovak Republics. Beck International will present brands Vanilia and Von Zeiten.
Another premiere features a Slovak company Modemax and its brand Aimée Vogue. A clothing company with fifteen years of tradition focuses on original design addressing self-confident women. We can look forward to extravagant denim and young fashion presented by Romanian company Zara Design and its Foggy brand.
An interesting new feature will be presented by the English brand Bottomless London with youthful leisure fashion in urban style. It specialises in experimenting with printing technologies and new materials.
The company Altik Moravia returns to the STYL trade fair after two years with a collection of original women's knitted fashion brand evate.
Clothes made of natural leather of the Natur Collection brand are a debut of a Ukrainian company Dina Leather.
After a longer pause, Slovenka - Silver company will also join the exhibitors, continuing in the tradition of textile production in the Martin, Slovak that started already in 1921. Its brands SLOVENKA and Silver offer women's, men's and children's underwear and nightwear, fashion apparel in cotton knitted fabrics and thermal underwear.
The lingerie section will include the premiere of a Polish company AB OVO Lingerie with news by brands such as Gossard, Shock Absorber, Pretty Polly, Pour Moi? etc.
Barbaras from Poland will be a new brand in children's clothing and the accessories section will feature new brands like LYDC London by Bagstage or the company Ragazza with their costume jewellery.
will again be newcomers from distant and exotic lands, such as the Indian company
D.A. Groups or the Taiwanese Textile Association with a
range of clothing materials and garments.
Fresh Fashion, a selection of original young fashion first opened at the STYL fair in August 2013. It was then a step into the unknown, but it turned out that small companies with genuine Czech products fill a niche in our standard fashion market. The response of trade fair visitors was so positive that the Fresh Fashion Zone returned to the Brno Exhibition Centre in February - six months earlier than originally planned.
In August 2014, we will meet with independent fashion at the Brno fashion fairs for the third time and a record number of twelve exhibitors - young and creative Czech companies will be present. Their range is again dominated by accessories, mainly leather goods and jewellery, but also clothing, printed stockings and a sheer novelty, original Czech wooden glasses.
Already a year ago, organisers of STYL decided to meet the growing interest in fabrics, haberdashery and other subcontracts required for the final production of clothing. This trend is related to the return of production of higher quality goods to Europe. Therefore, after several years, a section of linen, furnishings and equipment for the production of clothing was opened at the Brno Exhibition Centre in August 2013. Exhibitors were pleased with the participation and agreed to continue this special section always during the August fashion fairs. This year’s return will present companies such as PEGA-VEL, Tylex Letovice, Velveta or members of the Clutex technical textiles cluster – companies such as STAP, ELAS and KOH-I-NOOR. STRIMA CZECH will join the suppliers section with their range of sewing machines, special programmes and other equipment for textile production.
The KABO Footwear Fair is the most prestigious professional and contracting showcase of the production of Czech and foreign producers of footwear, leather goods and accessories in the Czech and Slovak Republic. The fair will again occupy Hall F in August and welcome its traditional exhibitors and brands such as Ara, Lanson, Gabor, Rieker, Högl, Wortmann, Caprice, Axel Accessories, Term, Wendel, Geneze, Legero, Obutex, Verde and more. A joint stand of members of the Czech Footwear and Leather Association ČOKA will have more space than it had in February 2014.
New KABO exhibitors include the company Rakija, who are a supplier of women's, men's and children's footwear range of brands, including Melissa, Emu, Fabio Rusconi, or Royal Republiq. For the first time KABO will also present companies such as Effect Company, Petra Pejsarová - Pejsar Group, a Slovenian company Cepter etc.